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Easy and fast access thanks to Passpoint. The profile is integrated into the brand's Mobile App, offering an automatic and secure connection in stores. By analyzing key data on WiFi network usage, it is possible to identify valuable insights to understand user behavior and guide targeted strategic decisions, maximizing the investment in the WiFi network.
Retail
New opportunities for Wi-Fi networks in the Retail Sector
With Analytics, Turn Data into strategic retail insights
Analyze key temporal trends, such as customer count, connections, and traffic. This data provides a comprehensive overview of network activity over time, enabling you to identify significant trends and patterns to optimize the service.
Wi-Fi Connection Analysis and Trends
A detailed overview of Wi-Fi network connections, analyzed across daily, weekly, and yearly periods, with graphs illustrating temporal trends. Key metrics include total connections, peak and low activity periods, and daily averages. Usage trend analysis highlights variations in customer activity over distinct timeframes, providing valuable insights to understand behaviors and guide targeted strategic decisions.
Flow Analysis and Visualization
The analysis of customer movements on the retailer’s Guest Wi-Fi network provides a clear view of their paths and usage preferences, revealing valuable opportunities to optimize the experience and enhance the service offered
The Fidelity Mobile App as the Retailer’s Key Asset
The customer downloads the Mobile App from the store, which already includes an integrated Passpoint™ profile.
When approaching the store, a notification alerts the customer about the availability of a secure Wi-Fi network.
The Passpoint™ profile embedded in the Mobile App enables automatic Wi-Fi connectivity.
