Lumen
Languageit
Analytics

Dashboard for Statistical analysis and user connections and digital behavior

Transform guest WiFi usage data into valuable insights for a flawless wireless experience

The LUMEN platform provides a comprehensive web-based tool suite for analyzing system usage data and statistics, and converting that data into valuable information that can improve customer satisfaction, reduce abandonment rates, and provide deep insight into network usage. Understanding the needs and online behaviors of users is critical for businesses looking to easily measure the effectiveness of their marketing strategy and further improve results. The LUMEN platform offers a highly detailed suite of tools for analyzing user digital behavior. Comprendere le esigenze e i comportamenti online degli utenti è di fondamentale importanza per le aziende che vogliono misurare facilmente il livello di efficacia della loro strategia di marketing e migliorare ulteriormente i risultati. La piattaforma LUMEN mette a disposizione una suite di strumenti estremamente dettagliata per l’analisi del comportamento digitale degli utenti..

User analytics

  • ▸New and returning users analysis
  • ▸User analysis for individual day or time interval
  • ▸Analysis by area, city, or specific location
  • ▸Possibility to analyze the history of individual users
  • ▸Access through any Social Media or user-validated Email.

Device analytics

  • ▸Analysis of the devices used by users
  • ▸Device type used: smartphone, tablet, laptop
  • ▸Device brand used
  • ▸Operating system and browser used
  • ▸Number of devices used per individual user

Analysis of System usage

  • ▸Analysis of the most frequently used locations
  • ▸Growth rates for each location
  • ▸Historical trend analysis

Digital behavior analytics

  • ▸Internet traffic analysis by location or location groups
  • ▸Analysis of the most used applications by location or groups of locations
  • ▸Comparison of data compared to national, European and global averages

Definition of user interests

  • ▸Overall evaluation of the most searched categories
  • ▸Classification of user interests based on their digital behavior
  • ▸Automatic segmentation of users based on their digital behavior

Privacy and GDPR compliance, with a dedicated DPO

Respect for privacy is a prerogative of all Analytics services, and data collection and management activities always require explicit user acceptance.

Guglielmo has appointed a Data Protection Officer (DPO) responsible for compliance with the European Regulation 2016/679 GDPR (General Data Protection Regulation).