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Turning Wi-Fi from a utility into a strategic Data Acquisition asset.
Ninety percent of in-store customers are completely anonymous: Lumen Retail reconnects them, turning physical spaces into a powerful engine for customer acquisition and loyalty.
Retail
The Evolution of In-Store Identity
The Paradox of Physical Retail
While e-commerce tracks every single click, physical stores still struggle to recognize their own customers. When a loyal customer walks through the store entrance, they become invisible. Legacy connectivity systems simply no longer work.
Obsolete Captive Portals
Long forms, passwords, and social logins ruin the in-store shopping experience and wipe out conversion rates.
Polluted CRM
The few users who complete forms often use temporary or fake email addresses, making your database unreliable for marketing.
Security Vulnerabilities
Open Wi-Fi networks make modern users uncomfortable and create a real reputational risk for your brand.
Lumen Retail transforms the in-store experience
LUMEN Retail is a game changer. By using Passpoint technology integrated into the brand's mobile app, it automatically recognizes the customer's smartphone the moment they enter the store.
Instant Recognition
Immediate device identification as soon as the customer crosses the threshold.
Zero Clicks, Zero Forms
No interruption and no repeated data requests. The interaction happens in a fully silent and secure way.
Real-time CRM Integration
We ensure verified user identification, enriching the CRM instantly.
STEP 1
Smartphone + Fidelity App
The integrated Lumen Connect SDK turns the device into a digital passport.
STEP 2
Access Point (Agnostic)
The network infrastructure detects the customer entering the store.
STEP 3
LUMEN® Retail
Secure identity validation through a cryptographic certificate with no human interaction.
STEP 4
Retailer CRM
Event triggers and RFM segment updates happen in real time.
A lightweight architecture that enhances the existing Wi-Fi and activates intelligence directly on customer devices.
All of this is possible thanks to a lightweight architecture designed not to burden your systems while delivering the highest level of protection on the market. Lumen Retail enhances the store's existing Wi-Fi infrastructure by activating intelligence directly on customer devices.
The Power of LUMEN Connect SDK
A lightweight development package integrated directly into the brand's existing mobile app. It turns the customer's smartphone into a secure digital passport.
Global Passpoint™ Certification
Using the native Passpoint protocol, the app configures a protected network profile on the phone. When the user enters the store, the smartphone connects to the Wi-Fi network automatically and securely, without any user action.
LUMEN Connect
Passpoint and the SDK work together to enable automatic, secure, and continuous connectivity inside the store.
